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Smartwool

About Smartwool - Pushing the boundaries of Merino. The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes Smartwool different. For over 20 years, we’ve been pushing the boundaries of Merino to create smarter, more capable products from head to toe.

Adventure in absolute comfort with Smartwool Merino wool apparel and socks designed to help you achieve more in the outdoors. #gofarfeelgood.

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To guarantee you the best online experience, we use marketing, analytical, and functional cookies (and similar technologies). For more detailed information, please refer to our cookie policy. Sometimes third parties place tracking cookies on our site to show you personalised adverts outside of the website. Additionally, tracking cookies are placed by social media networks. By selecting "Accept all cookies" you agree to this. In order not to have to ask you more than once, we store your preferences for the use of cookies on the website for a period of two years. You can edit your preferences at any time through the cookie policy at the bottom of every page on the website.